The whole product

Ten capabilities. One coherent system.

Most CRMs are a stack of half-features bolted on over a decade. Architect is ten capabilities built once, on top of the same set of composable primitives.

Capability 01

Schema-driven from the ground up.

Most CRMs have a fixed data model with custom fields bolted on. We built the opposite: nothing is hardcoded. Every entity, every field, every relationship, every stage, every workflow is configuration — not code.

That means you can model anything: solar projects with M1/M2/M3 milestones, real estate transactions with title contingencies, agency retainers with deliverable tracking, manufacturing orders with QA gates. Whatever your business actually does, Architect represents it without forcing you into someone else's mental model.

Workflow Builder+ Add featurePipelineHeader Position 1Feature Type: Menu ViewPre-InstallHeader Position 2Feature Type: Menu ViewInstall DayHeader Position 3Feature Type: Menu ViewPost-InstallHeader Position 4Feature Type: Menu ViewEquipmentHeader Position 5Feature Type: Menu ViewFinanceHeader Position 6Feature Type: Menu View
Workflow Builder — the literal data model your team uses.
OverviewDetailsInstall+ FeatureACustomer Name@EmailRegionStageOwnerSystem AddressNotes!Priority
Tab View Builder. The same screen your team scans every morning.
Capability 02

Builder mode and use mode are the same view.

This is the single biggest UX decision we made and the one nobody else has gotten right. When you configure your CRM, you're looking at the exact same screen your team will use every day — just with edit affordances added.

Click a field, edit it in place. Add a tab, see it appear where it'll live. Drag a section, watch it snap into the grid your team will actually scan. No abstract builders. No "preview mode." No surprises when you flip the switch.

Capability 03

Per-field data sources. Manual or API.

Every field in Architect can pull from a static list you control or from a live API you connect.

A "Region" dropdown can be manually defined (Central California, Southern California, Nevada) or it can pull live from your service-area system. A "Sales Rep" field can be a manual roster or sync from your HR platform. This isn't a workflow feature bolted on — it's how every field works, everywhere.

RegionManual
Central CASouthern CANevadaArizona
Sales RepHRIS · Live
Sarah (East)Marcus (West)Priya (South)
EquipmentInventory API · Live
Q.PEAK 410WREC 405WSunPower X22-370
StageManual
LeadSite SurveyContractInstallPTO
Architect AIYOU · 2:14 PMI run a solar installer. Build me aCRM with M1/M2/M3 milestone gates.ARCHITECTGot it. Building "Pipeline" with stages:Lead → Site Survey → Contract →M1 → Install → M2 → PTO → M3.Each milestone fires the dealer feeautomatically. Ready to preview →Ask anything about your CRM…PIPELINE · LIVE PREVIEWSTAGE 1LeadSTAGE 2Site SurveySTAGE 3ContractSTAGE 4M1STAGE 5InstallSTAGE 6M2STAGE 7PTOSTAGE 8M33 milestones complete · dealer fees fired automaticallyApply to my workspace
AI emits configuration. Architect renders. You verify in real time.
Capability 04

LLM-native construction is real here.

Because every part of Architect is configuration rendered automatically, an AI can construct your entire CRM by emitting configuration calls — not by generating UI code.

Describe your business in plain English and watch your CRM appear, fully working, in real time. Edit anything you don't like. The AI never has to render anything itself, which means it never produces broken interfaces.

Capability 05

Migrate from anywhere in under an hour.

Most CRMs treat migration as a service-tier feature you pay $5,000 for and wait three weeks to finish. We treat it as the front door.

Connect HubSpot, Salesforce, GHL, Pipedrive, Zoho, AccuLynx, or any major CRM via OAuth. Architect pulls your schema, proposes mappings with confidence scores, lets you confirm or edit them, and migrates your data — including your automations, custom fields, relationships, and workflow stages — in under an hour.

See the migration walkthrough →
FROM
HubSpot
First Name
Last Name
Email
Deal Stage
Owner
98% confidence
5 mapped
TO
Architect
OKname
OKname
OKemail
OKpipeline_stage
OKowner_id
Migration wizard — fields detected, mapped, confirmed before commit.

STAGE TRANSITION RULES · INSTALL TASK

Cannot start "Install" until:
Permit taskApproved Oct 14
Customer signatureDocuSign confirmed
InspectionScheduled Oct 22
M1 milestoneTriggered dealer fee $1,250
When "Install" completes:
Fire M2 milestoneDealer fee $2,500
Create Post-Install taskAssigned to QA team
Send customer emailInstall complete template
Capability 06

Workflow logic that models how work actually happens.

Stages, transitions, gates, parallel tracks, dependencies, money triggers, failure paths — all first-class objects.

Your sales rep can't move a deal to Closed Won until the contract is uploaded. Your install task can't start until permits clear AND the customer has signed AND inspection passes. Your dealer fee fires automatically when M2 hits.

Other CRMs have triggers OR dependencies OR stages but none have all three working together. We do.

Capability 07

Permissions designed for real operations.

Row-level, column-level, and view-level permissions that are easy to configure.

Your sales reps can edit early-stage deals but not closed ones. Your ops team can see install records but not commission data. Your install techs see only their assigned jobs and only the fields they need to fill in. Every CRM claims to do this; most require a PhD or a consulting engagement.

Permission Matrix · Solar Installer OrgPERMISSIONOwnerAdminSales RepInstall TechViewerEdit closed dealsSee commissions×Edit assigned jobs××××Delete records××××Configure CRM×××××
Permission matrix — set in minutes, not a six-month engagement.
Capability 08

Form-feel, sheet-power,
doc-collab, chat-workspace.

We borrowed the best of every category of tool you already use. One product, one mental model, four superpowers.

Form-feel

Records look like beautifully designed forms. Approachable, scannable, immediately understandable.

Sheet-power

The grid view has the density and editing power of Excel without the formula syntax you don't want to learn.

Doc-collab

Real-time sync works the way Google Docs works. Multiple people, no conflicts, no lost changes.

Chat-workspace

The shell feels like Slack — mentions, notifications, presence, always there.
Field tech · OfflinePENDING SYNC · 4Site survey 4192Photos (12)Signed contractRoof measurementsReconnectSync in 1.2sCloud · SyncedRECEIVED · 4 OF 4Site survey 4192Photos (12)Signed contractRoof measurements
Sync queue drains automatically the moment connection returns.
Capability 09

Offline and online — real, not marketing.

Local-first storage with sync to the server when you reconnect. Your field tech surveys a roof with no signal, fills in the entire site survey, and the moment they get back to the truck and reconnect, every field syncs.

Conflict resolution handled. No lost data. No "save and pray." This is the engineering bar that took Linear and Figma years to clear — we built it in from day one.

Capability 10

Built for any industry. Optimized for none.

Solar, roofing, real estate, agencies, wholesale, education, marketing, legal, accounting, insurance, recruiting, manufacturing, healthcare admin, property management, construction, logistics, e-commerce ops, nonprofits.

Not because we built features for each — because we built the right primitives once and let configuration handle the rest. Pick a template if you want a starting point. Build from scratch if you want full control. Import from your existing CRM if you want the easy path.

See industry patterns →
Solar
Roofing
Real estate
Agencies
Wholesale
Education
Marketing
Legal
Accounting
Insurance
Recruiting
Manufacturing
Property mgmt
Construction
Logistics
E-commerce
Nonprofits
Healthcare admin

See it work in your business in an afternoon.